You may have several accounts; nicknaming the accounts provides you the opportunity to differentiate between them. For instance, you may be saving for a down payment on a new home in one account, and have another savings account for general purposes. You can nickname one “House Account”, and the other “Rainy Day Fund”, so you’ll know at a glance which account is which. You can also nickname your payees in the Bill Payer feature, and your loans, so you’ll know which is “Car Payment”, and which is “Cellphone Bill”, etc.